ASHLEY McBRYDE x MEET THE FAMILY

Ashley McBryde’s latest album, The Devil I Know, features 5 versions of Ashley on the cover. To further elaborate on the multiple angles of who she is as a person, and to further drive consumption numbers, we launched the Meet The Family campaign. Throughout the summer, each woman from the cover received their own TAC with songs that further explored their personality. This campaign resulted in a sustained increase of streams across Ashley’s entire catalog. Each TAC was also exploited through a robust social media campaign featuring details behind each song, never before seen acoustic clips, and more.