ASHLEY McBRYDE x TIKTOK

Upon entering 2024, a decision was made to drill in on Ashley’s TikTok strategy and find ways to expose her to new audiences. By putting a videographer on the road with her one weekend a month and focusing her channel in on the unique moments that make Ashley who she is, we have gained 61k followers year to date, making it her largest social following. We have amassed 17 million post views and 1.3 million likes, largely without the use of any advertising budget.

While many people believe you have to niche down or follow trends to gain a following, this success is proof that by being yourself and regularly engaging in the platform, you can reach new heights.