BRETT ELDREDGE x FAN EXCLUSIVE VINYL

After placing a snippet of an unreleased song on TikTok that quickly gained over 2 million views, we developed a plan to capitalize on the song “Cinnamon” without releasing it fully to the public. The song was not a fit for the direction he was going musically, but became a fan favorite after it was added into his Songs About You Tour setlist.

In order to quench the fans thirst for the track, we released a 7 inch limited edition pressing of “Cinnamon” paired with a never-before-heard work tape. This vinyl was only purchasable if you were a paid member of Eldredge’s fan club, resulting in a hefty revenue stream from sign ups the day the pressing was announced.

We sold out of stock within the first 24 hours, and it has become one of his most exclusive merch pieces to date.