THE GOOD DAY STREET TEAM x LAMAR ADVERTISING

In an effort to promote Brett Eldredge’s single “Good Day” while creating a positive impact throughout the country, we launched the Good Day Street Team. Each week fans were presented a challenge, ranging from writing a friend a letter to picking up trash in their community, and select participants were featured on billboards in 30 different cities in partnership with Lamar Advertising. The Good Day Movement hashtag was used nearly 1,000 times on Instagram and had hundreds of additional entries through his website.